How to succeed over time in the market qua market, now or any time in the future.

PRICE IS PRIMARY: THE BOOK

Prepare to transform how you look at the markets and invest. In this groundbreaking read, hedge fund manager Jonathan Hoenig outlines the investment philosophy that helped his fund beat the market for over 20 years.

Grounded in the observation of reality and easily accessible to investors of every age and experience, Price is Primary outlines a rational and radical theory to make financial speculation both sustainable and lucrative.

THIS BOOK IS PERFECT FOR:

Anybody who invests or would like to invest! Indeed it’s been said that “a man will risk half his fortune in the stock market with less reflection than he devotes to the selection of a medium-priced automobile.” We lose money investing on a guess, feeling or hunch.

Price is Primary provides a comprehensive process and technique based on observing real world data and rationally integrating that information into ethical, moral and profitable trades. This is no luxury, it’s a necessity. Having money requires taking actions to preserve and protect it, and you cannot succeed if you do not know what to do. 

WHAT YOU GET:

178 concise and data-packed pages, Price is Primary presents Hoenig’s application of Objectivism to financial markets and the task of creating new wealth.

Following Ayn Rand’s lead, five branches of philosophy are revealed: metaphysics, epistemology, ethics, politics, and aesthetics, culminating in practical skills all investors can use.

First edition, first printing, now available via Amazon, Kindle and Blurb (limited edition hardcover).